Keep a catalogue of your products and services online. Describe new features, explain new products, display innovative services to shopping consumers. Show your products and services in color to as many people who can see it at no additional costs. Use the added features of multimedia to enhance your product presentation and make your products come alive. The expression follows, "If you build a better mouse trap the world will beat a path to your door.". Inform clients about your areas of competency and expertise, so they know who to turn to for solutions and products when the need arises. Keep customers informed of where you can add value and what the capabilities of your company are.